Annabelle Roberts is an assistant professor of marketing at the University of Texas at Austin, McCombs School of Business. Prior to joining McCombs, she received her PhD in behavioral science from the University of Chicago Booth School of Business.

Annabelle studies judgment and decision making in the context of consumer behavior, with a focus on motivation and self-control. In her research, she explores what leads people to make more patient decisions and feel more patient while waiting. She also studies the consequences of self-disclosure, and aims to provide insight on how people can share sensitive information with others in a way that increases trust and reduces negative judgments.

Some of her ongoing research projects include:

• Why people are impatient to incur costs, such as completing more work and paying more money sooner instead of waiting to work and pay less later

• When and why people feel impatient while waiting (e.g., when waiting in line for a product, for a doctor’s appointment to start, or to receive election results)

• How to share success in a way that decreases perceptions of bragging

You can contact her at: annabelle.roberts@mccombs.utexas.edu